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We all know the saying "Home is where the heart is." This is true when selling your home. Selling your home in today's market is more than just a sign on the front lawn. Buyers are very educated on pricing and have high expectations before even leaving their home to view yours.
You wouldn't go into a store at the mall if the store wasn't merchandised. That is why there are merchandisers who help to draw people in by creating that "wow" factor in the front window. It is the same when selling your home. Buyers are looking to be impressed. Staging isn’t just de-cluttering and furniture placement, staging is about creating a lifestyle and a "wow" factor to get buyers in the door. It is a proven fact that people buy on emotion. Home staging helps buyers fall in love with a home! Here are some tips:
Do hire a professional, even just for the consult - this resource is invaluable.
Do realize home staging is a marketing tool - be sure to select a realtor who is a savvy marketing expert to promote your home.
Before hiring a home stager look at their portfolio and experience, ensure they are reputable and not just staging as a hobby.
Do choose a realtor who understands the value of Home Staging, some will even pay for staging!
Don't believe that home staging is simply de-cluttering and furniture arrangement, it is so much more. It is about creating emotion so buyers fall in love.
Do understand the need to sell a "lifestyle" is currently greater than it ever has been. Be sure to choose a stager who is skilled and has experience transforming a home into a lifestyle. You get what you pay for!
Don't underestimate the value of proper presentation. In today's market competition is steep and buyers are demanding. People buy on emotion.
Don't attempt to "go it alone" if you want top dollar. Staging a home and selling it yourself are huge tasks, so be sure to talk with professionals that can help you to make an educated decision. The return on home staging is high when a professional realtor markets a property, with great photos, advertising and staging.
Do ensure a professional photographer takes proper photos of your home. You can't change a first impression and buyers are shopping on-line first! Remember the old saying "a picture is worth a thousand words"
Don't go with the lowest price, professional home staging is a dynamic and analytical business. Targeting a demographic takes experience, knowledge and resources. All of which cost money, but a professional stager will only provide you with a service that will provide the results you are looking for. Professional home stagers take the time to understand your goals and work to exceed them.
For more information on professional staging, we suggest you contact Jillian Summers, founder of Upstaging . You can reach Jillian at Jillian@upstaginghomes.com or by phone; 519.317.5533.